The walkthrough
We don't sell a product. We mount capability onto a business that's already running.
Where your business is leaking, what we bolt on to stop it, what it's worth, and exactly what happens next. Everything below is clickable — try it.
The jobs you're losing aren't the ones you turned down.
01 · The leak
Most service businesses don't have a lead problem. They have a response problem — and it runs quietly, every day, in the gap between the moment someone needs you and the moment somebody answers.
None of that is a sales problem. It's a coverage problem — and coverage is the cheapest thing in your business to fix.
One spine. Modules that mount onto it.
02 · The model
Nobody buys a platform on day one. You start at the loudest leak, prove it, and mount the next one only when the last one earned it. Every module plugs into the same spine — so the second one already knows everything the first one learned.
Fifth Gen CRM
03 · The spine
One place holding the customer, the property, the job, the whole conversation history, the quote and the money. Not sales software bent into a service shape — built for operations that run on jobs and trucks and appointments.
63% of CRM projects fail, and almost never because the software was bad. They fail because somebody has to type into them. Only about half of businesses with ten or fewer people run a CRM at all, against 91% of larger firms. The tool was never the problem. The data entry was.
Fifth Gen CRM fills itself. The receptionist logs the call. Intake writes the job record. Follow-up logs every chase. Nobody on your team types a thing for the data to be there tomorrow morning — which is the entire reason it's still being used in month six.
Illustrative interface with example data — click the tabs.
Four modules, live today.
04 · Try them
Each one owns a single leak. Open any of them — the demos are interactive, not videos.
The things that quietly make the money back.
05 · Capabilities
What this is worth to your business.
06 · The math
Your numbers, not ours. Start from a preset or type your own — every figure updates live.
Two to four weeks, start to live.
07 · The process
Most businesses are fully mounted — first module live, proven and running — inside a month. A single module goes live a lot faster than that.
One direct call and a look at two weeks of phone records. Usually settled same day.
Each module mounts in one to two days — your greeting, your rules, your number.
Live in production inside the first week. Not a demo, not a pilot.
Proven over 30 days, then the next module mounts — only if the last one earned it.
What we need from you.
08 · Getting started
- Two weeks of phone records — that's where the leak shows up.
- What's broken or missing today, in plain terms.
- Your rules: service area, price floor, what you don't take.
- How you want to sound — we match your tone, not a script.
- Any systems it has to work with: phone line, calendar, existing CRM.
No migration project, no data cleanup, no three-week onboarding programme. Everything else is on us.
The terms that make this easy to say yes to.
09 · How we sell it
Spine plus modules. No tiers, no good-better-best.
10 · How pricing works
You start at one leak and never pay for shelf-ware. Figures come out of the diagnostic call — nothing here is priced so a nine-person shop can't say yes on the phone.
Per business, not per seat. Numbers, history, jobs and the weekly owner's report included.
Flat per module, cancellable per module. Add the next one only when the last one has paid for itself.
Agencies and franchise groups run the whole thing under their own brand. Their logo, our spine.
The questions everybody asks.
11 · FAQ
No — and the businesses that try to use it that way get the least out of it. It covers the hours and the volume a person can't: nights, weekends, the four calls that come in while your one office person is already on a call. Most owners use it to stop needing a second hire, not to remove the first.
Configurable per business, and set during scope. It can transfer live to you or a named person for anything urgent or complicated, or capture the detail and alert you immediately to call back — most shops run both, with different rules for business hours and after. It never quietly guesses at something it can't answer.
It answers in your business's name and it doesn't pretend to be a specific human being. In practice most callers are trying to get a job booked at 9pm, not make a friend — and the alternative they're comparing it to isn't your receptionist, it's your voicemail. Anyone who wants a person gets routed to one.
Sometimes. If what you have is working and your team actually fills it in, modules can mount alongside it. If it's the CRM you bought two years ago that nobody's opened since — which is the more common answer — that's usually the first thing we replace, because the whole point of the spine is that it fills itself.
No. You keep the number you've spent years putting on trucks and business cards — calls forward into the system and everything answers in your name. Nothing on your signage has to change.
You do — the customers, the history, the recordings, all of it. Export is free, total and available forever, including if you decide to leave. We don't hold your customer list hostage as a retention strategy.
First module live in one to two days, fully mounted in two to four weeks. You'll see calls being answered on day one; the honest read on whether it's earning takes the full 30-day proof window, because that's how long it takes for enough jobs to run through it to mean anything.
Cancel the module. There's no setup fee to write off and no annual contract to argue about. We'd genuinely rather take something off than defend a number that isn't there — the whole model depends on the second module being an easy yes, and that only happens if the first one worked.
Base for the CRM, flat monthly per module, priced against what you'd actually mount. We set the figure on the diagnostic call once we've seen your call volume — and nothing is priced where a small shop can't say yes on the phone. Get your number →
Start a project
Let's find your leak.
One conversation and two weeks of phone records tells you where the money's going — free, and not a sales trap.